A Japanese skincare routine, step by step
Japanese routines are built on gentle cleansing and layers of light hydration. Here is the order, what each step does and how to keep it simple.
Journal
How to read a Japanese cosmetics label
The Japanese on the box is easier to read than it looks. A short guide to the parts of a label that matter before you buy or use a product.
SPF and PA: what Japanese sunscreen ratings mean
SPF 50+ PA++++ is printed on almost every Japanese sunscreen. What the two ratings measure, and how to use a sunscreen well.
Double cleansing: when you need it, and when you do not
Double cleansing is a Japanese habit that many people copy. Here is how it works and how to tell whether your evening needs it.
Scalp care: the foundation of good hair
In Japan the scalp is treated as skin, with its own cleansers, massages and serums. A beginner’s guide to caring for it.
From Tokyo to your locker: how a TONBŌRA order travels
What happens between pressing “Pay now” and picking up your parcel: air freight, VAT paid at checkout and delivery to a parcel locker.
