We deliver from Tokyo straight to you
Authentic Japanese brands, shipped from Tokyo with VAT and customs already paid. Collect at a locker near you.
We deliver from Tokyo straight to you
Japan's newest skincare, before it reaches European shops.
Authentic Japanese brands, shipped from Tokyo with VAT and customs already paid. Collect at a locker near you.
Sourced directly from trusted Japanese pharmacies and drugstores.
All duties, VAT, and taxes are calculated at checkout—absolutely no surprise costs on arrival.
Safe, automated locker pickup with a secure PIN code.
- VAT, customs & delivery prepaid
- No surprise fees
Find your routine
Answer four quick questions and get a routine built from our catalogue, step by step. It takes about a minute.
- 1Cleanse
- 2Tone
- 3Treat
- 4Moisturise
- 5Protect
CleanseTreatProtectHaven't discovered J-Beauty yet?
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Japanese pharmacy favourites, shipped straight from Tokyo.
Shop bestsellersShiseido Fino Premium Touch Hair Essence Mask 230 g
Hair mask · Repairing · Moisturising230 g 9,27 €Hada Labo Goku-jyun Premium Lotion 170 ml
Lotion & toner · Moisturising170 ml 12,78 €Biore UV Aqua Rich Watery Essence Sunscreen SPF50+ PA++++ 70 g
Sunscreen · SPF 50+ · Moisturising70 g 11,10 €Rohto Melano CC Vitamin C Essence 20 ml
Face serum · Brightening · Vitamin C20 ml 12,78 €Anessa Perfect UV Sunscreen Skincare Milk NA SPF50+ PA++++ 60 ml
Sunscreen · SPF 50+ · Moisturising60 ml 28,20 €Skin Aqua Super Moisture Gel Pump Type SPF50+PA++++ 140 g
Sunscreen · SPF 50+ · Fragrance-free140 g 11,43 €KOSE Cosmeport Softymo Speedy Cleansing Oil Unscented 240 ml
Cleansing oil240 ml 9,26 €Naturie Skin Conditioner 500 ml
Lotion & toner · Brightening · Moisturising500 ml 10,31 €Why you won't find this on a European shelf yet
The Japanese beauty industry is one of the most innovative in the world. New formulas, textures, and active ingredients emerge every season. Japanese women are using them right now in every Tokyo drugstore.
These products aren't available in Europe. Not because they're bad — quite the opposite. European certification requires years of clinical trials. By the time a product passes all tests and reaches European shelves, it's already outdated — the Japanese market has moved two generations ahead. Therefore, European stores physically cannot sell current Japanese cosmetics — they are legally prohibited from selling non-EU certified goods.
The only legal way to get the latest Japanese releases in Europe is to purchase them as an individual directly from Japan for personal use.
You choose the products, we buy them for you from Japanese drugstores and wholesalers, and deliver them by air freight to a parcel locker near your home. The price on our website is final: product + shipping by weight + VAT. No extra fees upon collection.
Want to save on shipping? Join your neighborhood group box: the air freight rate is split among participants.
Trending in Japan
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@AylenPark
Featured in this video
Shiseido Fino Premium Touch Hair Essence Mask 230g
230 ml 9,27 €
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@ChristaEvelyn
Featured in this video
Hada Labo Goku-jyun Premium Emulsion Milk 149ml
149 ml 12,78 €Product information
A rich, deeply hydrating emulsion from Hada Labo's Gokujyun Premium line, with eight types of hyaluronic acid to boost inner skin moisture. The weakly acidic formula gives long-lasting hydration and strengthens the moisture barrier; the texture is rich and thick but non-sticky and absorbs quickly. For dry to combination and sensitive skin (2023 version).
Specifications
- Net weight
- 149 ml
- JAN code
- 4987241167029
- Country of origin
- Japan
Benefits
Intense, long-lasting hydration that strengthens the moisture barrier and keeps skin soft all day.
How to use
Use morning and night after the lotion: take a dime-sized amount in your hands and pat gently onto the face and neck until absorbed.
Ingredients
Water, glycerin, dipropylene glycol, dimethicone, caprylic/capric triglyceride, hydrogenated polydecene, cetyl alcohol, triethylhexanoin, pentylene glycol, sodium hyaluronate, hydrolyzed hyaluronic acid (nano hyaluronic acid), sodium acetyl hyaluronate (super hyaluronic acid), hydroxypropyltrimonium hyaluronate, sodium hyaluronate crosspolymer (3D hyaluronic acid), lactococcus ferment/hyaluronic acid ferment filtrate (fermented hyaluronic acid), hydrolyzed sodium hyaluronate, C12-13 alkyl glyceryl hydrolyzed hyaluronate, aphanothece sacrum exopolysaccharides, butylene glycol, palmitic acid, arginine, hydroxyethylcellulose, disodium EDTA, cetyl phosphate, propanediol, caprylhydroxamic acid, phenoxyethanol
Ingredients as published by the brand or retailer (INCI). Formulas can differ between markets — always check the packaging of your product.
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@calistatee
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Product information
Contains more than 90% PITERA™, SK-II's proprietary, naturally derived ingredient that stimulates the skin's natural reproduction of hyaluronic acid and natural moisturizing factors. Improves surface cell turnover, leaving skin fundamentally healthy and youthful-looking, and helps reduce the appearance of dark spots. Proven to reduce redness caused by dryness. A cult favorite among celebrities and skincare experts for over 45 years.
Specifications
- Net weight
- 75 ml
- JAN code
- 4979006070088
- Country of origin
- Japan
Benefits
Solution for: Fine lines, Age spots, Uneven texture, Dullness, Dryness.
How to use
Routine order
- 1Cleanser
- 2Toner
- 3Essence
- 4Serum
- 5Moisturizer
Ingredients
Galactomyces ferment filtrate (derived from milk), butylene glycol, pentylene glycol, water, sodium benzoate, methylparaben, sorbic acid
Ingredients as published by the brand or retailer (INCI). Formulas can differ between markets — always check the packaging of your product.
Application Tips
- Pour 2–3 shakes of the lightweight liquid essence into the palms of your hands.
- Press your palms together to wet both hands, then gently press over face and neck for 1 minute.
- Continue patting the essence into the skin until fully absorbed. Use morning and evening, after cleansing and toning (before serums or moisturizers).
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@YukioBeauty
Featured in this video
Rohto Mentholatum - Melano CC Vitamin C Premium Essence 20ml
20 ml 18,16 €
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@JosianeKonate
Featured in this video
Biore UV Aqua Rich Watery Essence Large Capacity 105g
105 ml 14,15 €Product information
The Large Capacity version of Biore's UV Aqua Rich Watery Essence, the world's first Micro Defense formula that prevents uneven application so sunscreen spreads smoothly at a micro level. It feels light even when reapplied, with a watery, transparent finish, water capsules, hyaluronic acid and royal jelly extract for moisture, and super-waterproof protection (80-minute test). 105 g.
Specifications
- JAN code
- 4901301415479
Benefits
Strong, super-waterproof UV protection in a light, watery, moisturising essence.
How to use
Apply evenly to the skin, a small amount at a time, using enough for full effect. Reapply frequently after sweating. Wash off thoroughly with facial or body soap.
Ingredients
Crosspolymer Of Water, Ethanol, Ethylhexyl Methoxycinnamate, Ethylhexyl Triazone, Isopropyl Palmitate, (Lauryl Methacrylate / Sodium Methacrylate) Crosspolymer, Hexyl Diethylaminohydroxybenzoylbenzoate, Hydrogenated Polyisobutene, Bisethylhexyloxyphenol Methoxyphenyl Triazine, Palmitic Acid Dextrin, Bg, Xylitol, (Acrylates / Alkyl Acrylate (C10-30)) Crosspolymer, Dimethicone, Alkyl Benzoate (C12-15), Glycerin, Glyceryl Stearate, Propanediol, Glyceryl Behenate, (Vinyl Dimethicone / Methicone Silsesquioxane) Crosspolymer, Cetanol, Agar, Distearate Sorbitan, Isoceteth-20, Polyvinyl Alcohol, (Dimethicone / Vinyl Dimethicone Crosspolymer, Stearoyl Glutamic Acid, Arginine, K Hydroxide, Na Hydroxide, Royal Jelly Extract, Hyaluronic Acid Na, Phenoxyethanol, Edta-2na, BHT, Perfume
Ingredients as published by the brand or retailer (INCI). Formulas can differ between markets — always check the packaging of your product.
Shorts
@YukioBeauty
Featured in this video
Product information
A sunscreen gel, SPF 50+ / PA++++, that melts into a watery texture as you smooth it on, with none of the roughness or stickiness of many sunscreens. Splash it on like a lotion: after cleansing it can be your only skincare and UV protection, and it doubles as a moisturising make-up base. Use it on the face and body, and its tube makes reapplying easy when out.
Specifications
- JAN code
- 4901008317717
- Country of origin
- Japan
How to use
Apply after cleansing, or after your usual lotion and skincare. Reapply often.
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@ElizabethTran626
Featured in this video
The SK-II Facial Treatment routine SK-II Facial Treatment Essence 75ml +1 →
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@YukioBeauty
Featured in this video
Naturie Hatomugi Skin Conditioner 500ml
500 ml 8,66 €Product information
A bestselling non-sticky skin conditioner (lotion) that retains moisture and preps skin with natural plant ingredients. Fragrance- and colourant-free, it contains coix seed (hatomugi) extract to brighten, moisturise and smooth skin before the products that follow, and it tightens and calms skin after sun exposure. The 2023 version is alcohol-free. For face and body, in a generous 500 ml size.
Specifications
- Net weight
- 500 ml
- JAN code
- 4903335693601
- Country of origin
- Japan
Benefits
Super-hydrating, non-greasy conditioning with coix seed extract that brightens, smooths and calms skin.
How to use
After cleansing, saturate a cotton pad (or take an appropriate amount in your palm) and smooth it evenly over the face with light patting. Follow with a moisturiser. Also good for the body after a bath.
Ingredients
Water, DPG, BG, Glycerin, Coix Seed Extract, 2K Glycyrrhizinate, (Acrylates/Ethylhexyl Acrylate) Copolymer, Citric Acid, Sodium Citric Acid, Methylparaben
Ingredients as published by the brand or retailer (INCI). Formulas can differ between markets — always check the packaging of your product.
Shorts
@YukioBeauty
Featured in this video
KOSE Cosmeport Softymo Speedy Cleansing Oil Unscented 240ml
240 ml 9,26 €
Naturie Skin Conditioning Gel 180g
180 ml 11,22 €
Shorts
@kellybellyy02
Featured in this video
Kissme Heroine Make Long & Curl Mascara Advanced Film #01 Jet Black
14,77 €
Kissme Heroine Make Volume & Curl Mascara Advanced Film #01 Jet Black
14,77 €
Shorts
@Priscillathachh
Featured in this video
Product information
Contains more than 90% PITERA™, SK-II's proprietary, naturally derived ingredient that stimulates the skin's natural reproduction of hyaluronic acid and natural moisturizing factors. Improves surface cell turnover, leaving skin fundamentally healthy and youthful-looking, and helps reduce the appearance of dark spots. Proven to reduce redness caused by dryness. A cult favorite among celebrities and skincare experts for over 45 years.
Specifications
- Net weight
- 75 ml
- JAN code
- 4979006070088
- Country of origin
- Japan
Benefits
Solution for: Fine lines, Age spots, Uneven texture, Dullness, Dryness.
How to use
Routine order
- 1Cleanser
- 2Toner
- 3Essence
- 4Serum
- 5Moisturizer
Ingredients
Galactomyces ferment filtrate (derived from milk), butylene glycol, pentylene glycol, water, sodium benzoate, methylparaben, sorbic acid
Ingredients as published by the brand or retailer (INCI). Formulas can differ between markets — always check the packaging of your product.
Application Tips
- Pour 2–3 shakes of the lightweight liquid essence into the palms of your hands.
- Press your palms together to wet both hands, then gently press over face and neck for 1 minute.
- Continue patting the essence into the skin until fully absorbed. Use morning and evening, after cleansing and toning (before serums or moisturizers).
Shorts
@annietamaki
Featured in this video
Product information
Kao MegRhythm Steam Hot Eye Mask, a single-use sheet that wraps tired eyes in gentle warm steam at about 40°C for around 20 minutes. It warms the moment you open the pack — no charging, no microwave. Available unscented or in Chamomile, Lavender, Rose or Forest Bath scents.
Specifications
- JAN code
- 4901301348043
- Country of origin
- Japan
Benefits
About 20 minutes of gentle steam warmth to relax tired eyes.
How to use
Open the pack, hook the mask over your ears, close your eyes and relax for about 20 minutes. Do not use on skin with problems around the eyes.
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@MoodsofSarang
Featured in this video
Ishizawa Lab Keana Nadeshiko Rice Pack 170g
170 g 15,88 €
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@MAIKO.tokyozebra
Featured in this video
Biore UV Aqua Rich Watery Gel 155ml
155 ml 13,79 €
Biore UV Aqua Rich Watery Essence SPF50 PA ++++ 85g
85 ml 13,79 €
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@kellybellyy02
Featured in this video
Biore UV Aqua Rich Watery Essence SPF50 PA ++++ 85g
85 ml 13,79 €
Biore UV Aqua Rich Watery Gel 155ml
155 ml 13,79 €Three steps to get your Japanese cosmetics
CHOOSE YOUR ITEMS
Browse the catalogue and add to cart. Every item displays a clear breakdown: price in Japan, service fee, shipping by weight and VAT. The checkout total is final.
WE PURCHASE & SHIP
We buy your items from authorised Japanese distributors and consolidate orders every week at our Saitama hub. They fly direct to Europe, and VAT is paid at checkout through IOSS.
PICK UP NEAR YOU
Your parcel arrives at a parcel locker or pickup point near you. Collect it with your personal PIN code.
Questions & answers
How does ordering from TONBŌRA work?
You shop the catalog and check out as usual. Your order joins the others from your district into a single consolidated Master Box at our warehouse in Saitama, Japan. Once that district's batch is ready, it flies to Europe as one IOSS-cleared shipment and is delivered to the locker or pickup point you chose.
What if I want to order more than €150?
You can order any amount you wish. We will split your order into multiple parcels under €150 each. Every parcel clears customs through the IOSS green channel with no extra fees. All parcels arrive at your local locker, collected via PIN code. The final price matches the website exactly — zero surprises.
Is it legal to buy Japanese cosmetics without European certification?
Yes. Private individuals have the full legal right to purchase goods for personal use directly from abroad. EU certification is only mandatory for commercial reselling within Europe. TONBŌRA operates as your personal purchasing agent — buying products on your behalf and mandate.
How long does delivery take?
Typically 2–4 weeks from order to delivery, depending on how quickly your district's batch fills — you can check the live fill percentage for your own district in the bar at the top of the site at any time.
Can I return an opened cosmetic product?
For hygiene reasons this generally isn't possible once the seal is broken, unless the item is faulty or not what you ordered — see our full Shipping & Returns policy for details.
How do I track my order?
From My Account you can see your order status at every stage, from "Consolidating in Saitama" through to "Ready for pickup".












